Funnel Builder Diagram
Examine your customer journey from the first point of contact with your business to the last stage of purchasing your product.
- Map out the customer journey over the 4 stages of the sales funnel.
- List down each customer action and describe how your company is interacting with them.
- Reach the targeted customers at the right time with relevant content.
What is a Funnel Builder Diagram
Funnel Builder Diagram
Examine your customer journey from the first point of contact with your business to the last stage of purchasing your product.
- Map out the customer journey over the 4 stages of the sales funnel.
- List down each customer action and describe how your company is interacting with them.
- Reach the targeted customers at the right time with relevant content.
What is a Funnel Builder Diagram
Sales funnel resembles a funnel in the real world, wide at the top and tapering smaller and smaller until it reaches the bottom. Unlike a real-world funnel, not everything that goes in the top comes out the bottom, but what the funnel does throughout the customer’s journey is narrow down a wide audience, over stages, to the most qualified customers. These customers then make a decision to purchase from your company.
Key Components
Awareness
Building a sales funnel begins with the awareness stage. In this phase, your prospects become aware of your company and its products or services. Making potential customers aware of you is no mere feat—a lot of work goes into the awareness stage to even bring customers into your sales funnel.
How we bring customers into your funnel will differ depending on your industry, but the principles are the same whether you own a brick-and-mortar store, an e-commerce website, or an in-person or phone sales
organization. When customers buy a product or service, they’re typically looking for a solution to a problem. In the awareness stage, you must let people know that you have a potential solution to their problem.
Interest
Once a customer is aware of your company, we must pique their interest. Just because they know your product or service exists as a potential solution to their problem doesn’t mean they are automatically going to choose you. In the interest phase, the customer actively researches products or services that will solve their problem.
Nowadays, that research is often conducted via Google, so we would want to make sure your website appears high in search results.
Customers also tend to look at review sites like Yelp and ask their friends on social media, so we want to make sure your interactions with customers—who might write those reviews and make those social recommendations—put you in a positive light.
If the majority of your customers find your products and services online, we'll also want to make sure that you have pages on your website that serve customers in the awareness, interest, and decision stages. Awareness pages should lead into interest pages, etc.
Decision
After the customer has done their research, they enter the decision phase. Many decide not to purchase your product or service—or make any purchase at all. It’s not easy to get your customer to make the decision to act, let alone to purchase what your company offers, but there are six sales principles used by many successful organizations to turn potential customers into actual purchasers.
- The Principle of Reciprocity - Being able to deliver the promised value as a reward for their time spent researching your particular solution..
- The Principle of Commitment and Consistency - Getting a potential customer to commit to an offer—a free trial or email signup—that puts you consistently at the front of the customer’s mind, making you a likely first choice when it comes to a purchase.
- The Principle of Liking - Develop a favorable relationship with our customers by being likable and relatable.
- The Principle of Authority - Establishing authority so your customers believe you will solve their problems.
- The Principle of Social Proof - Developing a noteworthy reputation in the social space, be it online through reviews and recommendations or by word of mouth.
- The Principle of Scarcity - Offering the only solution to a particular problem or using messaging that conveys urgency (e.g. “Only three spots left. Sign up now!”)
Action
Once your customer has made a decision and is ready to act, we want to make it as easy as possible to purchase. If they are buying online, make it easy to purchase in just a few clicks. If you’re running a brick-and-mortar store, let's make it easy for customers to come in, locate what they want, and buy without any hassle. If you’re selling in person or over the phone, let's make it quick and comfortable for customers to buy.
Sales funnel resembles a funnel in the real world, wide at the top and tapering smaller and smaller until it reaches the bottom. Unlike a real-world funnel, not everything that goes in the top comes out the bottom, but what the funnel does throughout the customer’s journey is narrow down a wide audience, over stages, to the most qualified customers. These customers then make a decision to purchase from your company.
Key Components
Awareness
Building a sales funnel begins with the awareness stage. In this phase, your prospects become aware of your company and its products or services. Making potential customers aware of you is no mere feat—a lot of work goes into the awareness stage to even bring customers into your sales funnel.
How we bring customers into your funnel will differ depending on your industry, but the principles are the same whether you own a brick-and-mortar store, an e-commerce website, or an in-person or phone sales
organization. When customers buy a product or service, they’re typically looking for a solution to a problem. In the awareness stage, you must let people know that you have a potential solution to their problem.
Interest
Once a customer is aware of your company, we must pique their interest. Just because they know your product or service exists as a potential solution to their problem doesn’t mean they are automatically going to choose you. In the interest phase, the customer actively researches products or services that will solve their problem.
Nowadays, that research is often conducted via Google, so we would want to make sure your website appears high in search results.
Customers also tend to look at review sites like Yelp and ask their friends on social media, so we want to make sure your interactions with customers—who might write those reviews and make those social recommendations—put you in a positive light.
If the majority of your customers find your products and services online, we'll also want to make sure that you have pages on your website that serve customers in the awareness, interest, and decision stages. Awareness pages should lead into interest pages, etc.
Decision
After the customer has done their research, they enter the decision phase. Many decide not to purchase your product or service—or make any purchase at all. It’s not easy to get your customer to make the decision to act, let alone to purchase what your company offers, but there are six sales principles used by many successful organizations to turn potential customers into actual purchasers.
- The Principle of Reciprocity - Being able to deliver the promised value as a reward for their time spent researching your particular solution..
- The Principle of Commitment and Consistency - Getting a potential customer to commit to an offer—a free trial or email signup—that puts you consistently at the front of the customer’s mind, making you a likely first choice when it comes to a purchase.
- The Principle of Liking - Develop a favorable relationship with our customers by being likable and relatable.
- The Principle of Authority - Establishing authority so your customers believe you will solve their problems.
- The Principle of Social Proof - Developing a noteworthy reputation in the social space, be it online through reviews and recommendations or by word of mouth.
- The Principle of Scarcity - Offering the only solution to a particular problem or using messaging that conveys urgency (e.g. “Only three spots left. Sign up now!”)
Action
Once your customer has made a decision and is ready to act, we want to make it as easy as possible to purchase. If they are buying online, make it easy to purchase in just a few clicks. If you’re running a brick-and-mortar store, let's make it easy for customers to come in, locate what they want, and buy without any hassle. If you’re selling in person or over the phone, let's make it quick and comfortable for customers to buy.
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Steps to Success
Choose a Package
01.
Fill Out the Form
02.
Set up a Discovery Call
03.
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