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5 Tips to Win at LinkedIn Paid Ads

May 03, 20231 min read

Did you know that you can leverage LinkedIn paid ads to 2x your conversions?


LinkedIn enables the use of professional demographic data to filter through job titles, companies, industries, seniority, and more to reach your desired audience, resulting in qualified leads.

Personalize with Dynamic Ads:

Dynamic Ads

Dynamic ads use a user's profile information to create a tailored ad experience. LinkedIn reports that dynamic ads can generate a click-through rate (CTR) up to twice as high as traditional ads.

Target Effectively with Matched Audiences:

LinkedIn Matched Audiences lets you focus your ads on specific groups of LinkedIn members, such as those with particular email addresses or website visit histories. According to LinkedIn, Matched Audiences can boost post-click conversion rates by 30%.

Engage with Video Ads: 

Video Ads

Video ads are a potent way to grab attention and drive engagement. According to LinkedIn, video ads achieve a 30% higher view rate than non-video ads.

Collect Leads Directly with Lead Gen Forms:

Lead Gen Forms

Lead Gen Forms permit you to gather lead data from the ad without the user leaving the platform. LinkedIn reports that Lead Gen Forms can deliver a conversion rate three times higher than standard website forms.

Experiment with Different Ad Formats:

LinkedIn offers a range of ad formats, including Sponsored Content, Sponsored InMail, and Text Ads. Don't hesitate to try various formats to determine which best suits your audience and objectives.

Maximise ROI from LinkedIn Paid Ads

If you want to generate more leads and connect with a high-intent audience, LinkedIn may be the perfect solution for you. However, optimizing your LinkedIn ad campaigns and targeting the right audience can be challenging. 

That is why Cloud Media offers professional LinkedIn advertising services to help you get the most out of your advertising budget. Schedule a free consultation now to get started.

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