Online Marketing

WikiLeaks Reveals Terrifying Information About the Trans-Pacific Partnership Deal

 

This article is from the website Fight for the Future. This very important information compiled below shows just how much the Internet could change in the coming years. Read the article and take action if you feel compelled. 


Last week, WikiLeaks released the final text of the TPP’s intellectual property rights chapter and it is absolutely terrifying.
These are just a few of its most dangerous pieces:
Compel ISPs to take down websites without any sort of court order, just like SOPA. (Appendix Section I)
Extend the US’s copyright regime to require copyrights stand for life plus 70 years, preventing anyone from using works that belong in the public domain. (Article QQ.G.6)
Criminalize whistleblowing by extending trade secrets laws without any mandatory exemptions for whistleblowers or investigative journalists. (QQ.H.8)
End anonymity online by forcing every domain name to be associated with a real name and address. (Article QQ.C.12)
Make it illegal to unlock, modify, or generally tinker with a device you own. (Article QQ.G.10)
Export the US’s broken copyright policies to the rest of the world without expanding any of the free speech protections, like fair use. (Article QQ.G.17)
The worst part is that this is just one of the TPP’s 30 chapters.
The final text confirms our worst fears — click here to take action demanding Congress vote NO on the TPP.
For years, governments have held critics of the massive Trans-Pacific Partnership agreement in a perfect catch 22. Officials brushed off public outcry and concern by claiming that the dissenters didn’t have all the facts.
This was by design—the 12 country trade deal was negotiated entirely behind closed doors by industry lobbyists and government appointees, and even now the text of the agreement is still classified.
But late last week, WikiLeaks released the final text of the Intellectual Property chapter, meaning those excuses won’t work anymore.
We’re planning to go all out against the TPP, but the first step is to make sure Congress knows just how many people oppose the TPP.
Click here to take action demanding Congress vote NO on the TPP.
Taking action today is just the beginning, because if all we do is send emails and make phone calls, Congress is not going to reject the TPP. Too many giant industries are seriously invested in making sure Congress ratifies the TPP.
If we’re going to win, we need to go big. Which is exactly what we’re going to do.
So take action right now. Contact your Congresspeople now and tell them to vote against the TPP. Then get ready to do more because we’re going to unleash some of our strongest campaigns ever.
Already we have plans to work with hundreds of different groups as a massive coalition to fight the TPP, coordinate gigantic on-the-ground protests in key cities across the country, and produce compelling content to spread the word to as many different audiences as possible just what is at stake in the TPP.
To do all that, we need your help — if you can, pledge to chip in $5 every month between now and when the TPP fight ends so that we can run our biggest, boldest, and best campaign yet.
Thanks for all you do,
Charlie
P.S. Want to read the text of the chapter for yourself? Check it out on WikiLeaks here, or read their overview of it here. It’s long and complicated, so maybe you'll see something that we didn't. If you do, send us an email.
Posted to Head in the Clouds - thoughts, ideas, and trends from the team at Cloud Media – a front-end marketing and media production company with offices in Minneapolis, Doha, and Dubai.
You can learn more about the creative work we do or feel free to reach out directly on our contact page.

Disrupting Your Audience Is A Good Thing

stand out from the crowd

In today’s ever-evolving, virtually driven media landscape, audiences are growing wiser about the media they consume. Now, more than ever, they have the power and control to choose only the messages that they want to see and hear. 

Gone are the days when all businesses have to do is to simply broadcast their message and the audience will listen. The traditional “tell and praise” formula just doesn’t cut it anymore.

Your audience is being pulled into all directions. Look at me. Click me. Watch me. Pick me. Buy me.

The question is, are you disrupting enough for them to choose your message amid the digital noise?  

We believe that business is personal, and that to communicate well we have to remember that every message is being seen, heard, or felt by another person. Messages must always aim for the heart, but with an understanding that we must go through many layers to get there.

Our mantra: create, disrupt, engage.

Start with the brand

Quality content starts at the brand and the brand promise first. You should not promise what you cannot deliver. Customers will learn and customers will tell. If the story customers are telling is different from yours, remember the marketplace always wins. 

Build the story

Once the brand speaks the truth you want to tell, the next step is to create the content prepped for various marketing channels. A proper strategy engages the modern consumer on several levels, with several interwoven key messages. Businesses must keep in mind it's not all about the sale. It's about value. The basic proposition of the marketplace is after all - if you build something of value, the sales will come. 

Execute the strategy

A strong brand and quality content lead to a foundation of a proper strategy. In fact the three items are completely intertwined. However a perfect brand and outstanding content are nothing without one final key ingredient. Action. With a focus on revenue and ROI, ongoing communications, continuous iterations, and regular tweaking are necessary to continue the converting those not ready to buy to true believers and evangelists of your brand. 

Posted to Head in the Clouds - thoughts, ideas, and trends from the team at Cloud Media – a front-end marketing and media production company with offices in Minneapolis, Doha, and Dubai.

You can learn more about the creative work we do or feel free to reach out directly on our contact page