Content Creation

Two Keys to Video Advertisement Success

When most of us go on YouTube or try to watch the latest online videos, we do our best to skip over the ads that precede our desired content. But every now and then, a video will catch your eye and you'll sit and watch the ad before realizing you can move onto that new music video you've been dying to see. I know I get caught up in an ad when there are compelling images that grab my attention or the beginning to a story that I want to know how it ends (even if it is just an advertisement).

Not all ads are created equal, and the top ten most watched advertisements on YouTube this past September show just that. What made these ads the most successful?

Aside from the fact that many of these ads are for big companies with a mountain of brand recognition, these ads mostly share two things: striking imagery and quality storytelling. These advertisements grab their audiences' attention out of the gate, because they know their window to grab you is very small.

With advertisements saturating the world we live in, it gets harder and harder to grab the attention of an audience. That is why these two components are so important when considering successful advertisement. As a company, you want to catch the attention of the audience immediately; you want to convince them to keep watching. Well, not every company has brand recognition or millions of dollars to spend on a massive advertising campaign. 

Well, that's where quality storytelling and striking imagery come into play. You don't need a big budget to work within those parameters, you really just need professionals who can help deliver those concepts. Sometimes simple ideas are the best stories. 

The next time you find yourself really watching an advertisement, stop and think why it has your full attention. Is it because the story is funny or dramatic? Is it because you were pulled in by the beautiful or striking images? Consider these elements of successful advertising when you find ads you actually enjoy or make you laugh. 

These two components are what we work to hone in on at Cloud Media; we have a team of professionals who know the keys to advertising, can craft quality stories to help your brand and technicians who can make it all come to life in a compelling way. Shoot us a line if you ever have any questions or needs in this field; we love taking on new projects and meeting new people. 

Posted to Head in the Clouds - thoughts, ideas, and trends from the team at Cloud Media – a front-end marketing and media production company with offices in Minneapolis, Doha, and Dubai.

You can learn more about the creative work we do or feel free to reach out directly on our contact page

 

3 Success-Driving Factors in Advertising

keytoadvertising

CONSUMERS AND BUSINESSES ARE NOW MORE EMPOWERED AND KEENER ABOUT THEIR DESIRES AND NEEDS. CAN YOU AFFORD FOR YOUR MESSAGE WILL JUST GET LOST AMONG A THOUSAND OTHERS?

When it comes to raising brand awareness, one of the biggest challenges for businesses is breaking through. In this age of information oversupply, traditional self-extoling ads are not just considered passe’; they’re also ignored.

We’ve discovered three factors audiences worldwide are searching for; things that when employed, can catapult any brand or campaign to guaranteed results.

1.    Powerful, emotion-stirring imagery

Statistics show that promo materials elicit better engagement when integrated with visuals like videos and photos. In fact, a 2010 survey by Internet Retailer reveals that consumers who view promotional videos are 85 percent more likely to take action than consumers who don’t.

The best ones though are those that don’t just use rich visuals, but also possess a strong emotional theme. Be it happiness, anger, sadness, or glory, one thing’s for sure: beautiful images that evoke emotions bear a larger impact than the average marketing ad.

2.     Human experience

People respond more positively to brand campaigns that reflect day-to-day life: candid moments, real people. Authenticity tremendously effect emotions. To portray real-life experience, try starting with a story built around a single character or single message.

3.    Relevance

Whether you’re in the exotic east or in the ultra-modern western society, you’ll find it easier to influence perception if you’re culturally relatable. Diversity and social relevance are sensitive issues, and consumers tend to form a deeper connection with brands that understand those sensibilities.

Posted to Head in the Clouds - thoughts, ideas, and trends from the team at Cloud Media – a front-end marketing and media production company with offices in Minneapolis, Doha, and Dubai.

You can learn more about the creative work we do or feel free to reach out directly on our contact page

Disrupting Your Audience Is A Good Thing

stand out from the crowd

In today’s ever-evolving, virtually driven media landscape, audiences are growing wiser about the media they consume. Now, more than ever, they have the power and control to choose only the messages that they want to see and hear. 

Gone are the days when all businesses have to do is to simply broadcast their message and the audience will listen. The traditional “tell and praise” formula just doesn’t cut it anymore.

Your audience is being pulled into all directions. Look at me. Click me. Watch me. Pick me. Buy me.

The question is, are you disrupting enough for them to choose your message amid the digital noise?  

We believe that business is personal, and that to communicate well we have to remember that every message is being seen, heard, or felt by another person. Messages must always aim for the heart, but with an understanding that we must go through many layers to get there.

Our mantra: create, disrupt, engage.

Start with the brand

Quality content starts at the brand and the brand promise first. You should not promise what you cannot deliver. Customers will learn and customers will tell. If the story customers are telling is different from yours, remember the marketplace always wins. 

Build the story

Once the brand speaks the truth you want to tell, the next step is to create the content prepped for various marketing channels. A proper strategy engages the modern consumer on several levels, with several interwoven key messages. Businesses must keep in mind it's not all about the sale. It's about value. The basic proposition of the marketplace is after all - if you build something of value, the sales will come. 

Execute the strategy

A strong brand and quality content lead to a foundation of a proper strategy. In fact the three items are completely intertwined. However a perfect brand and outstanding content are nothing without one final key ingredient. Action. With a focus on revenue and ROI, ongoing communications, continuous iterations, and regular tweaking are necessary to continue the converting those not ready to buy to true believers and evangelists of your brand. 

Posted to Head in the Clouds - thoughts, ideas, and trends from the team at Cloud Media – a front-end marketing and media production company with offices in Minneapolis, Doha, and Dubai.

You can learn more about the creative work we do or feel free to reach out directly on our contact page