Adding Videos to Your Marketing Strategy

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Marketing strategies are important to businesses. Whether small or multinational corporations, all businesses need to have a plan when it comes to marketing. There are core principles that retain in marketing but strategies can change depending on the times. In recent years, with the boom of social media and online presence, businesses try to adapt to rapidly changing signs of the times. From Facebook to Twitter to Instagram and Snapchat, businesses maximize their presence in available and current marketing methods. In the recent years though, with the help of current technology, video marketing has not just been a trend but a wise marketing strategy. It is all over social media platforms and is now accessible to everyone. Gone were the days when video content is a business luxury, it is now a necessity.

Here are 3 reasons why you should include videos in your marketing strategy:

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90% of customers report that product videos help them make purchasing decisions

Videos can help speed up the process by showing your customers how a product can be used or how a service can be maximized. Your customers need that extra push to get them over that checkout page and finally get your product or sign up for your service and a video can help you with that.

64% of customers are more likely to buy a product online after watching a video about it

Videos can help retain your product or service to your customer’s memory. Chances of them getting your product or services are higher if they see a video rather than if they read about it or see a static image. You can increase the chances of them converting from your ads by investing on videos.

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Video ads now account for more than 35% of all ad spending online

Businesses nowadays are not afraid to spend on video ads because of the return that it will bring. YouTube has profited a lot from video ads and they earn from it because it works. A video ad can catch your clients' attention much faster than a text ad and that is the reason why video ads are catching on.

Adding video in your marketing strategy is a wise investment. It can build bridges for you to communicate better to your customers. We at Cloud Media can help you strategize your next video marketing campaign. Get in touch and we'd love to help you out.