The Benefits of Blogging
When you have a business website one question you might have is whether or not it is worth the effort to do blogs. It takes a lot of effort to do the research and write about topics that are related to your brand. This may be one of the reasons why busy business owners might not be inclined to do it. Blogging as a marketing tool has a lot of benefits, read below for some of the reasons why you should reconsider having a blog.
Search Engine Optimization
Google loves fresh content and it is a major factor on its algorithms when it refers a site for organic searches. Blogs can provide this new content on your site when you update regularly. A relevant post can also be shared on social media or other websites creating inbound links to your site that can also boost SEO. Blogs help increase the length of time that your visitors spend on your site which also gives you points for organic search.
Writing content about topics related to your brand enables your brand to grow and be trusted. It gives your website visitors a good perspective of what your company can do when you communicate about it. A blog is a good way to get your message across. It also builds credibility when you share information that you know to your audience.
You can develop a more personal relationship with your clients or prospects when you have a blog. By writing about topics that you know can help your clients, it opens up interaction with them that you might not have otherwise by answering questions that they might have. It can also open up discussions when they want further information from what you have written on your website. People appreciate information and blogs are a good and inexpensive way to share information that you know.