How to Optimize Photos for your Website

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Adding images on your website can make it more attractive for web visitors. Before you add photos though, you need to optimize it so that it wouldn’t take too much toll on your website. Unlike text which does not consume too much disk space, photos if not optimized can use a lot of space and can cause pages to take a while to load.

Here are tips to optimize photos for your website:

File Formats

For static images, you have the option of using JPG or PNG. While PNG can have a higher quality image, it also comes in a larger file size. JPG, on the other hand, loses finer details but has a smaller file size. If you are using logos, text-heavy designs, graphics or if you need images with transparent backgrounds then it is better to use PNG, for others, it is best to use JPG.

Reduce File Size

You need to be conscious of the dimensions of your images when you upload on a website. A large image can cause your website to be slow which affects website vistors' site engagement. If you can’t capture the audience’s attention in 7 seconds, then they are bound to go somewhere else. A website that takes forever to load leads to a bad web experience, it may cause you to lose web visitors easily. If you are using Photoshop or other image editors, then choose the option of saving it for the web. This can mean the difference between images sizes that are initially too large like 7mb to 30kb which is acceptable.

Image Compression

We recommend using a website like TinyJPG or TinyPNG to compress your image further. These tools are free and can compress up to 40% of your original file size which means faster loading of images on your website and better disk space management. What’s more impressive about these tools is that you won’t really see the difference in quality even if it is compressed to a smaller size.


Having good images can improve your website but if photos are not optimized then you might not have enough time to keep your web visitor’s interest on your site. It also affects SEO as Google measures loading time when they recommend web sites from organic search. It may add a few steps to your work load but we promise that optimizing your images is worth it.