How to Determine Optimal Video Length When Posting in Social Media

Social Media platforms have different strengths and purposes that’s why people interact on them differently.  The length of a video is a big factor on whether or not your video content will do well on a certain platform. Taking into consideration what the platform’s strength or purpose is may have a difference on how successful your video engagement is.

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Adding Videos to Your Marketing Strategy

Marketing strategies are important to businesses. Whether small or multinational corporations, all businesses need to have a plan when it comes to marketing. There are core principles that retain in marketing but strategies can change depending on the times. In recent years, with the boom of social media and online presence, businesses try to adapt to rapidly changing signs of the times.

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The Benefits of Blogging

When you have a business website one question you might have is whether or not it is worth the effort to do blogs. It takes a lot of effort to do the research and write about topics that are related to your brand. This may be one of the reasons why busy business owners might not be inclined to do it. Blogging as a marketing tool has a lot of benefits, read below for some of the reasons why you should reconsider having a blog.

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How to Optimize Photos for your Website

Adding images on your website can make it more attractive for web visitors. Before you add photos though, you need to optimize it so that it wouldn’t take too much toll on your website. Unlike text which does not consume too much disk space, photos if not optimized can use a lot of space and can cause pages to take a while to load.

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The Importance of Video Content on Websites

There is a 7 second website rule that says that you need to capture the attention of your audience within 7 seconds or else they would go somewhere else. A video can help with this 7 second rule because you can deliver your message in a shorter amount of time and the audience can digest the content faster than in a static post.

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